Should I do Search Engine Optimization(SEO) or Pay Per Click(PPC)?

by Pepe | Marketing

If you’ve been in business online for even a minute, you’re already familiar with your need to capture new audiences via the Holy Grail of Internet marketing: the search engine. Search engines like Google and Bing direct users towards your site – and thousands...

Is Pay Per Click Advertising Worth It For Your Dental Practice?

by Pepe | Dental, Marketing

Technological advances are constantly changing the way dental care is done. As new technology comes out, your dental practice likely adapts to the new methods and strategies in order to give your patients the best possible care. Dental care isn’t the only thing that...

8 Ways to Improve Dental Case Acceptance

by Pepe | Dental

Thanks to the vast amount of resources on the internet that are at our fingertips, dental patients are more knowledgeable than ever before about issues regarding oral health care and care providers. Engaging patients will be key for your dental practice, which you can...

How to Send a Lead Magnet with Drip’s Workflow Automation

by Pepe | Email Marketing, Marketing Automation

If you are just starting out with email marketing or marketing automation, learning digital marketing jargon can take a little bit. In a lot of cases, you’ll learn that you need a Lead Magnet sent to a subscriber after they Opt-In on your landing page (or is it a...

How to Setup a Drip Opt-In Form with WordPress

by Pepe | Email Marketing, Lead Generation, Marketing Automation

Setting up a Lead Capture form is the beginning of email marketing and marketing automation. Using Drip to capture your website visitors makes it even easier. But, let’s take a step back first. Capturing the right leads Getting leads into your marketing funnel isn’t...