Do you have a Mobile-Friendly Website?

by Pepe | Website Tips

Smart phones and tablets are everywhere and are quickly replacing the PC as the preferred way to serf the web. With more people using their Smartphones and tablets to search the Internet instead of computers, it’s easy to see why it’s important to have a...

What Is Marketing Automation for a Small Business?

by Pepe | Marketing, Marketing Automation

Marketing Automation helps small businesses scale and grow faster. What is marketing automation? How am I supposed to use it in my small business and what are the benefits? How much does marketing automation cost? Isn’t marketing automation just email marketing?...

What is Email Marketing?

by Pepe | Email Marketing, Marketing

Email Marketing is huge. It’s one of the most popular — if not the most popular, form of digital communication. According to radicati.com, more than 112 billion business emails are sent out each day. They estimate the number to increase by 5% each year. What’s more,...

Small Business Marketing Basics 101

by Pepe | Marketing

So you have a great service / product and you’re ready to launch your business, but you don’t know what to do next. Should you focus on creating dynamic content for your website or strategize your product on social media ads? Even if you do go the social media route,...

Social Media Marketing – Should I Use Twitter for Business?

by Pepe | Marketing, Social Media Marketing

Should Your Business Use Twitter for Marketing? There is no doubt Twitter can be a powerful marketing tool for your business. Many people make Twitter part of their daily routine, checking their feed first thing when they wake up, right before they go to bed, and many...