by Pepe | Email Marketing, Marketing Automation
If you are just starting out with email marketing or marketing automation, learning digital marketing jargon can take a little bit. In a lot of cases, you’ll learn that you need a Lead Magnet sent to a subscriber after they Opt-In on your landing page (or is it a...
by Pepe | Email Marketing, Lead Generation, Marketing Automation
Setting up a Lead Capture form is the beginning of email marketing and marketing automation. Using Drip to capture your website visitors makes it even easier. But, let’s take a step back first. Capturing the right leads Getting leads into your marketing funnel isn’t...
by Pepe | Marketing, Marketing Automation
Marketing Automation helps small businesses scale and grow faster. What is marketing automation? How am I supposed to use it in my small business and what are the benefits? How much does marketing automation cost? Isn’t marketing automation just email marketing?...
by Pepe | Email Marketing, Marketing
Email Marketing is huge. It’s one of the most popular — if not the most popular, form of digital communication. According to radicati.com, more than 112 billion business emails are sent out each day. They estimate the number to increase by 5% each year. What’s more,...
by Pepe | Marketing, Social Media Marketing
Should Your Business Use Twitter for Marketing? There is no doubt Twitter can be a powerful marketing tool for your business. Many people make Twitter part of their daily routine, checking their feed first thing when they wake up, right before they go to bed, and many...