12 Website Design Tips to Increase PPC Conversion Rates

by Pepe | Pay Per Click (PPC)

When you’re investing in PPC advertising, you’ll want to generate the highest number of quality leads for the lowest possible price per lead. And when you’re driving paid traffic to a website, you need to maximize every opportunity for visitors to convert into leads....

My Favorite 3 Marketing Books – Read Any Of These?

by Pepe | Marketing

Never put the keys to your success in someone else’s pocket. Instead, take responsibility for the things YOU can do and learn from other how you can do them better. When I first got started in marketing, video training courses and books became my best friends. I...

Will PPC Work For Your Business? Here Are 7 Ways To Know

by Pepe | Google Adwords, Lead Generation

Google has always been known as the top search engine in the world, but it mostly due to their advertising platform; Google Adwords. Google Adwords is primarily a PPC (pay-per-click) service that helps you get your message in front of the right audience at the right...

Set Up Your Facebook Business Page in 5 Easy Steps

by Pepe | Facebook Ads, Lead Generation, Pay Per Click (PPC)

This detailed guide will help you create your own Facebook business page in a matter of minutes. It’ll help you get on the path to making sure you can do Facebook Advertising and grow your business. The 5-Step Guide to Creating Your Facebook Business Page:...

Online Reviews: How They Benefit Business Owners

by Pepe | Marketing, Reputation Management

Businesses and industries have been evolving since man left the hunting and gathering lifestyle behind. Now, that evolution has gotten to the point that every brand, business and service is reviewable online, and it’s almost a guarantee that any public business will...

Should I do Search Engine Optimization(SEO) or Pay Per Click(PPC)?

by Pepe | Marketing

If you’ve been in business online for even a minute, you’re already familiar with your need to capture new audiences via the Holy Grail of Internet marketing: the search engine. Search engines like Google and Bing direct users towards your site – and thousands...

Is Pay Per Click Advertising Worth It For Your Dental Practice?

by Pepe | Dental, Marketing

Technological advances are constantly changing the way dental care is done. As new technology comes out, your dental practice likely adapts to the new methods and strategies in order to give your patients the best possible care. Dental care isn’t the only thing that...

8 Ways to Improve Dental Case Acceptance

by Pepe | Dental

Thanks to the vast amount of resources on the internet that are at our fingertips, dental patients are more knowledgeable than ever before about issues regarding oral health care and care providers. Engaging patients will be key for your dental practice, which you can...