My Favorite 3 Marketing Books – Read Any Of These?

by Pepe | Marketing

Never put the keys to your success in someone else’s pocket. Instead, take responsibility for the things YOU can do and learn from other how you can do them better. When I first got started in marketing, video training courses and books became my best friends. I...

Online Reviews: How They Benefit Business Owners

by Pepe | Marketing, Reputation Management

Businesses and industries have been evolving since man left the hunting and gathering lifestyle behind. Now, that evolution has gotten to the point that every brand, business and service is reviewable online, and it’s almost a guarantee that any public business will...

Should I do Search Engine Optimization(SEO) or Pay Per Click(PPC)?

by Pepe | Marketing

If you’ve been in business online for even a minute, you’re already familiar with your need to capture new audiences via the Holy Grail of Internet marketing: the search engine. Search engines like Google and Bing direct users towards your site – and thousands...

Is Pay Per Click Advertising Worth It For Your Dental Practice?

by Pepe | Dental, Marketing

Technological advances are constantly changing the way dental care is done. As new technology comes out, your dental practice likely adapts to the new methods and strategies in order to give your patients the best possible care. Dental care isn’t the only thing that...

What Is Marketing Automation for a Small Business?

by Pepe | Marketing, Marketing Automation

Marketing Automation helps small businesses scale and grow faster. What is marketing automation? How am I supposed to use it in my small business and what are the benefits? How much does marketing automation cost? Isn’t marketing automation just email marketing?...

What is Email Marketing?

by Pepe | Email Marketing, Marketing

Email Marketing is huge. It’s one of the most popular — if not the most popular, form of digital communication. According to radicati.com, more than 112 billion business emails are sent out each day. They estimate the number to increase by 5% each year. What’s more,...